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S.W.O.T. analysis presents the main element  for production of strategic plan and includes an estimate Municipality Bratunac with all its characteristics through:

1. STRENGHT ( POWER )

2. WEAKNESS
3. DANGER
4. OPPORTUNITIES

1. Power
Bratunac is an interesting region in Bosnia and Herzegovina, because it has got a suitable geographical location, exeptional natural beauties, pertaining to the history of culture values and good climatic conditions.
One of the advantage Bratunac is in its geographical location. The town itself lies at the beginning of a spacious valley, encircled by the  river Drina and green hills with an enormous wood space. Bratunac is in the north-east part of Bosnia and Herzegovina. By good traffic connections is connected with the nearer centers in Bosnia and  Herzegovina and the whole territory of  the neighbour's state.
Town has got a convinient climate (moderate climate) with long summer and cold  winter. All these things together with nature protection, water resources, fishing and hunting fund presents a tourist attraction of great possibilities. If we take in consideration  the presence of different ethnic communities influencing on a crossing of different cultures, religion, tradition and arhitecture on this location. All these factors are a driving force for faster tourism development giving an attraction to town for job and life.
The place owns good natural resources, because it is encircled a cultivable soil, water flow and low height above sea level. The abundance of water flows makes safe a possibility for irrigation, what is a good support for agriculture sector, but presents also an important hydro-energetic potential for power production.
By the agriculture production, the municipality owns strong handicraft tradition so that population have got the whole range of knowledge and skills in many different fields as are: building (metal industry), lumber industry and one of old crafts -pottery.
These crafts are the base for a drawing  of knowledge and skills for future life and make the base of private sector.

2. Weakness

In the postwar period Municipality Bratunac meets with many difficulties. From many social problems we can separate some of the most frequent: unemployment, emigration, unsufficient new investment of money and economical  unstability.
Unemployment is one of the biggest  problem. Operating in the private sector of firms in state property is very slow process. In the next period we can't expect an employment increasing  in the firms which are the subject of making private. On the other hand, there are certain possibilities for an employment increasing, but  problem connected with this sector is shown over the existing practical training "on black". The grandest obstacle for the creation of jobs is the complicated administrative measure for formation of new firms and their registration in the public books.

The process of emigration has brought to losing a lot of skilled and talented people from this town, then the increasing of population  with low education. On the educational and cadre quality works very bad equipment of school buildings  without the adequate teaching aids, the poor laboratories and study rooms for computer science and shortage of literature. Ignorance about computer science and new technologies by people and a slow information passage makes bussiness level much lower.
We can add to this and mechanism's shortage  for support and stimulus of constactor's activity; but also menagement expert is unsuffient. The bad local roads and an uncovering of the whole territory by electric power are two of  few reasons preventing the development of operating in the private sector on the whole municipality territory.
The whole industry is connected for a position of  the companies ( firms )  with its biggest part in the state property, in which is concetrated the biggest produced potential. The biggest part of the industrial base is unconcurrent because of the weak technology ability. Taking in consideration a shortage of the working capital  for keeping current level and problem connected for indepedence of making private process, are consequences of a big fall in production, in other words an important reduce of using capacity. There is a lack of located place for industry in narrower  town's area.
Although Bratunac owns a good transportation connection with the neighbour's state Serbia and Montenegro, Sarajevo, Tuzla and other towns in a wider area, it's nessesary to advance the traffic infrastructure. That refers to modernization of the region roads at area of this municipality, which are not completely paved with asphalt and appropriate for faster transportation and the movement of big  cargoes.
Slowing and difficulties for turnover of goods is result of unbuilt walking around a town in the first place.
Bratunac meets all these problems influencing negative on town's competition as a place of economic activity.

3. Danger

The whole socio-economic situation in Bratunac is very hard, which makes difficult a large number of serious threat to its future prosperity. If municipality cannot give the  stable bussines encirclement it isn't possible to expect influx  of bigger capital investment. We can say that political stability and the level of that stability is most often proportional with investment of money. Bussiness encirclement depends on politicians, actually political parties must gravitate toward creation of respected citizen's political organization on these areas.
A large number of displaced persons are consequences from the previous war. Since then the displaced persons have met to problems of impossibility to return their own houses, apartments and other property. The cause for this situation is a slow process for spending of property laws, and also a big procedure  about proofs of property possesing  and that makes difficult an unexisting exact cadastre evidence (real estate registry).

Community has to dedicate more attention to problems of multiethnic integration. It's clear we have to think about mood of our citizens, in other words about agreement or disagreement that displaced persons return to their homes and apartments, in settlements where they live before war. That would  prevent a destructive behavior of the individuals which causes many damages for strenghtening of stabilization's state and creation of a positive picture about Bratunac.
The increasing of crime rate, development of grey economics, a large number workers who work "on black", puts Bratunac on the final margins as an  interesting area for investment. If we don't take any activity including breaking with black/grey  sector, legalization of outlaw companies (bussiness organizations) and measures which framed dealing in law frame in all its segments investors will turn toward other places.
All these problems together with undevelopment of this municipality make difficult community to solve other problems like a weak public transportation, development of public health, development of citizen's conciousness connected with ecologic culture and don't allow these problems to develop into chronic.

4. Opportunities

We can say that operating in the private sector is the right way for removing many difficulties in the firms, but also for fullfillment certain socio-economic aims, which can be successful by property transformation. The biggest part industrial potential in our borough is in the state firms. As a result of operating in the private sector these firms it's possible to expect many profits for our community (society) through better work in these firms, bigger employment, higher standard and store-bought power among population.
Development of small companies is very important for Bratunac. The work on support for development of small companies, first of all has to be directed to strenghtening  and widening positive encirclement in which they work. It's very important to give offer educational courses for promoters which would include financial operation, marketing and planning.
By advance and modernization of traffic infrastructure will be provided faster transportation and movement of goods, what is prerequisite for an exploit of good geographical location Bratunac ( border area, good communication ) and striving for formation " free border zone ". That would help Bratunac to become trade center.

 
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